Statistics for Marketing and Consumer Research

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Business & Economics
Mathematics - Mathematical Statistics
Statistics for Marketing and Consumer...

Statistics for Marketing and Consumer Research

Name: Statistics for Marketing and Consumer Research
ISBN: 9781412911214

Mario Mazzocchi

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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:

- Sampling

- Data management an statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling

Kateqoriyalar:

Business & Economics
Mathematics - Mathematical Statistics

İl:

2008

Nəşriyyat:

SAGE Publications Ltd

Dil: